ABOUT MASTER PROMPT

Practical AI, made human.

We help Irish SMEs turn AI from an overwhelming idea into clear, useful systems that support people, protect good judgement and make everyday work flow better.

01 — OUR APPROACH

Technology should leave teams with more room to think.

Master Prompt was built for businesses that know AI matters, but don’t need more noise. We start with the work already happening, identify where clarity is missing, and build systems that feel natural to use.

WHAT WE OPTIMISE FOR

Clear next steps , not endless experimentation.

Secure, responsible adoption that respects your people and data.

Practical systems that compound value over time.

OUR PRINCIPLES

AI that strengthens the way you work.

Practical first

Every recommendation should make a real task easier, faster or more reliable.

Responsible by design

Useful AI starts with clear boundaries, thoughtful governance and confidence in the process.

People stay central

The best systems support good judgement, giving teams more time for work only people can do.

THE PEOPLE BEHIND MASTER PROMPT

A team built around useful progress.

We combine commercial perspective, practical implementation and the patience to make change stick.

Thomas DaltonFounder & CEO

Thomas Dalton is the Founder and CEO of ⁠Master Prompt Ltd, bringing extensive experience across technology, business development, digital strategy and commercial growth. He leads the company’s strategy and AI implementation services, helping businesses turn emerging AI technology into practical systems that improve productivity, decision-making and everyday operations. Tom has over 20 years of experience in the telecommunications and technology sector.

Oz KlugDirector / Director of Sales

Oz Klug is a Director of ⁠Master Prompt Ltd, with a strong background in business development, customer engagement and team leadership. He plays a key role in the company’s commercial strategy and growth, working with businesses to identify practical opportunities for AI adoption and supporting Master Prompt’s continued expansion in Ireland and internationally. Oz has many years of experience in the health and fitness industry and is an avid Prompt engineer and website developer.

Tony KirwanConsultant

Tony Kirwan brings extensive commercial experience and a passion for helping businesses grow through innovation. As a Business Advisor to Master Prompt Ltd, he works with clients to identify opportunities where bespoke AI solutions can reduce administration, increase productivity and deliver measurable business improvements. His customer-focused approach ensures every solution is tailored to the client’s needs.

David LyonsConsultant

David Lyons is an experienced business advisor with a strong background in commercial growth and strategic development. He works closely with Master Prompt Ltd to help businesses embrace AI-driven solutions that improve efficiency, streamline operations and support long-term success. His practical advice and extensive business experience make him a valued member of the team.